Bikefriendly will be present as a company specialized in cycle tourism with the presentation “Bikefriendly World: 5 key success factors in the development of quality cycling products”
It is a fact that the common practice of cycle tourism is spreading throughout Europe. New destinations such as Spain are being added to already consolidated destinations such as Germany or France, which is destined to consolidate itself as a reference destination in the coming years.
At the European level, one of the initiatives that is contributing the most to this expansion is the project Eurovelo, promoted by the ECF (European Cyclists' Federation) who is responsible for the development of a network of 15 long-distance cycling routes that will connect all of Europe, creating a large network that contributes to the socioeconomic development of the territories where it passes and the expansion of the practice of cycle tourism. But this network cannot be consolidated without the cooperation of the agents from the different territories involved.
This is why since 2012 the ECF has promoted the biennial Eurovelo and Cycle Tourism Conference (Nantes 2012, Basel 2014 and Vienna 2016), a leading meeting in the sector that brings together public and private professionals specializing in the field of cycle tourism where we can share knowledge, highlight good practices and promote, ultimately, greater development of the Eurovelo network and the cycle tourism sector in Europe.
This year, the days 26, 27 y de Septiembre 28 The fourth edition of this meeting will be held in the Belgian region of Limburg. Under the motto “Experience the unique”, There will be the participation of around 150 attendees and speakers from all over Europe, and the following aspects will be reflected on:
- Innovative experiences
- Cycle tourism infrastructures and “cycle highways”
- Marketing and promotion
- Successful development of cycle tourism products
- Innovation in cycling infrastructure
- Intermodality (bicycle and public transport)
And how could it be otherwise, Bikefriendly will be present. The director of Bikefriendly Consulting Rebeca López and part of her team will participate as experts in the plenary session of “Marketing and promotion” presenting the methodology used by Bikefriendly for the specialization and promotion of cycle tourism in the territories, which affects 5 key aspects:
- Territorial specialization, working from the public sphere in the creation of Bikefriendly Territories through the identification and valorization of the potential of cycle tourism in the territory, definition of strategies, development of infrastructures and routes, and promotion of the coordination and training of the agents involved.
- Local private sector specialization, with a special focus on ensuring certain quality standards in accommodations through the Bikefriendly Quality Seal.
- Network of activities and services complementary developing a specialized and quality combination of different complementary activities and services to the existing cycle tourism offer that can improve the customer experience, such as Official Bikefriendly Distributors, Official Bikefriendly Support Points, etc.
- Adequate promotion of the Bikefriendly destination, promoting synergies and collaborations that can help better position our cycle tourism products in the market.
- Marketing ecosystem, combining different channels and agents that guarantee that our specialized and quality Bikefriendly product reaches the end customer.
Bike-friendly space in the Hotels that belong to the Quality Seal
With active participation in this meeting, Bikefriendly will continue to strengthen its role as a leading company in the cycle tourism sector as a key element to improve and combine regional competitiveness with sustainable development and social and territorial cohesion.
