Bikefriendly organized together with Turisme Comunitat Valenciana and the Mancomunitat de l’Alcoià, la II Public – Private Cycle Tourism Day in Spain on November 29, 2018.
An interesting day of debate and reflection that concluded with two Working Tables:
Table 1: The role of public administrations in promoting cycle tourism.
Table 2: Keys to promoting cycle tourism
A day where the guests, speakers and organizers of the Meeting jointly reached a series of conclusions to take into account, in favor of promoting cycle tourism in our country.
CONCLUSIONS OF THE II PUBLIC – PRIVATE CYCLE TOURISM DAY IN SPAIN
BLOCK 1: “The role of public administrations in promoting cycle tourism”
- Work and advance in the legislative field.
- Adapt and improve investment in infrastructure and road safety.
- Improve coexistence between hikers/cyclists.
- Coordinate private agents to align efforts in promoting the territory.
- Address the overcrowding and restriction of natural spaces that causes excessive wear and tear and problems in the conservation of natural heritage.
- Carry out transversal policies jointly: tourism, environment, sports, environmental education...
- Involve and involve citizens and local agents in the generation of dual-use routes: tourism and urban mobility.
- Have professional guides in the field of cycle tourism: professional training cycles, languages...
- Promote leadership on the part of private agents in the territory in the development of a business strategy around cycle tourism.
BLOCK 2: “Keys for promoting cycle tourism”
- Generate a unified offer and a service sector capable of assuming possible demand.
- Generate quality product, correctly seeded and free, available to the client at source.
- Address the commitment of the territory's service sector to foreign cycle tourism.
- Work on high segmentation of the cycling public potential.
- Promotion of the destination and/or product through online channels adapted to current market trends and channels (e.g. Instagram).
- Fam and press trips as B2B channels aimed at TTOO and AAVV.
- Transform BBT centers and adapt them to new trends and modalities (e.g. slow cycling).
- Promote public-private debate spaces for the sharing and generation of ideas, as well as to unify criteria and align efforts.
