En Bikefriendly We start the year 2020 with great news: we launch the Conferences for Bikefriendly Hotels. A series of events designed to help Bikefriendly hotels and establishments get the most out of their specialization in cycle tourism.
For this year we have already scheduled ten days in different cities and assistance is free for all representatives of establishments that have the Bikefriendly quality seal. So, to attend, you just have to take a look at the calendar, decide which one best suits you based on your area and the date, and Sign up for free in this form.
Content of the Bikefriendly Conferences
Why is your establishment interested in attending the Bikefriendly Hotel Conference? Because all our experts will be there to give you clues about How to attract the national and international cycle tourist client and tell you the possibilities of this booming market.
In addition, it will be a meeting place that will also be attended specialized companies of the area with which to generate enriching synergies: bike rental companies, guides, mechanical service companies, sales of nutrition products...
Client profile and tourist packages
Our CEO of Bikefriendly Tours, Luis Poch, will present the market trends, the economic impact that cycle tourism can have in a territory and the differences between the different types of cycling clients.
So, you can Guide your hotel's recruitment strategy depending on the audience with which your service offering best fits and the characteristics of the environment (mountain bike, enduro, road, gravel, family...).
In addition, during the Conference for Bikefriendly Hotels we will provide guidance for the preparation of tourist packages focused on the cyclist. Together, we will resolve recurring doubts such as what type of packages a hotel can develop and in which cases we should have the support of a travel agency specialized.
Positioning of your hotel on the internet
Our head of Marketing and Communication to give some small guidelines on online marketing.
- What is the SEO and how should I use it position my hotel as a reference for cyclists?
- How do I know what type of advertising is appropriate on the internet?
- How can I achieve impact on social networks and make likes convert into visits to my website?
It will be time to learn about some free tools that can be very useful and to ask any questions you may have about the positioning of your bike product on the internet.
Public and private alliances
Then the president of Bikefriendly, Raúl Villacampa, will introduce you to companies in that area that are interested in promoting alliances to generate a quality cycling product in the territory and in collaboration with public administrations.
Our responsible for Quality of the Seal, Carlos Avellana, will also be there to resolve any questions about the requirements of Bikefriendly spaces, the type of material and services most valued by cyclists.
Presentation of two new services
We will also take advantage of the Bikefriendly Days to present the two big news of the year:
Bicycle booking engine
- The new bicycle booking engine, designed so that hotels can offer this service directly through your website.
Bikefriendly App
- La Bikefriendly mobile app, a promotional tool through which establishments can propose challenges to cyclists y show all routes that your environment offers.
- The cyclist, in turn, will be able to directly book their stay through it and geolocate Bikefriendly hotels and companies in the map.
Workshop at the Conferences for Bikefriendly Hotels
Finally, to end the day, there will be a space for boost networking between hotel entrepreneurs and support companies.
In short, the Bikefriendly Days They aspire to be a place of meeting and mutual learning. An opportunity to better understand your needs and help you grow in the world of cycle tourism.
The moment in which listen to your ideas as establishments and offer you our experience and our help in everything necessary.
A way to continue growing together at the stroke of the pedal.
