We form a 'group' with Nutrixxion, one of the most prestigious sports nutrition firms in the sector
As cyclists, we always like to enjoy the best products to make our lives easier. And as a company that works for cyclists and accommodations specialized in cycle tourism, we could not be less. For this reason, we have partnered with Nutrixxion.
Nutrition is one of the most important aspects of our sport. What we eat and drink before, during, and after directly impacts our performance and recovery . Some take it more seriously than others, but the influence of what we put in our stomachs on the final result is undeniable.
In fact, refueling on the road becomes a true ritual for many cyclists, with an obligatory stop at the nearest bar to replenish their energy with coffee, soft drinks, a slice of Spanish omelet, and the like. And besides, what would our rides be without those lively chats around a table, whether it's winter or summer, discussing the day's tough climbs... and those yet to come?
But, let's face it, there are situations, especially during prolonged exertion, where the body needs something more. We're talking about specific nutrients that help us avoid exhaustion, maintain good hydration levels, and allow us to reach our destination in relatively good physical condition . At that moment, quality sports nutrition is essential. At that moment, we turn to Nutrixxion . And from now on, our clients and many of our accommodations will be able to as well. The German company Nutrixxion has been in the sports industry for many years and has developed products based on the needs of both amateur and professional cyclists. Its catalog includes everything a modern athlete could need to improve their training, rides, and competitions. Their products are gluten-free and compatible with a vegan diet . Before heading out for a ride, their bars with magnesium, L-carnitine, or light carbohydrates are perfect. During the ride, when carbohydrates and minerals are needed, you can find them in their gels, bars, and electrolyte drinks. And when it comes to recovery, their recovery products are a perfect fit.
At Nutrixxion, they experience cycling from the inside out, just like us. Proof of this lies in the professional and amateur teams they sponsor, as well as the numerous activities and trips they organize for cyclists and enthusiasts, many of which are driven and organized by their own employees. Thanks to the agreement we've reached with them, we'll begin marketing our trips in Germany and promoting Bikefriendly through their communication channels. In Spain, Nutrixxion becomes the Bikefriendly Group's flagship brand for nutrition, and its products will be available in many of the hotels that bear the Bikefriendly seal.
We look forward to your feedback; we're already hooked on the cappuccino bars... hehehe. Author: Víctor Marcos – Communications and Social Media Bikefriendly
