In the relationship that technology has with almost any sector, not being out of date is essential if you intend to offer an innovative, different and attractive product or service to the customer. This statement can also be extended to the cycle tourism sector, a segment that, starting from a relationship as classic as a bicycle and a specific space to use it, draws – and increasingly does so – from technology to build a unique, customizable experience. in every sense of the word.
But… what factors make this so?
Key number 1: technology advances, whether you want it or not
Technologies advance and those who do not get on the bandwagon of modernity are left behind, to the point that they will no longer be a competitive company. In cycle tourism there are several agents involved: bike rental companies, specialized transfer companies, guides, and even specialized travel agencies themselves or even events. The sector is modernizing using a feedback that does not allow you to be left behind, if you want to remain attached to the main pack. We don't say stand out anymore.
Key 2: Technology everywhere
In the world of tourism, technological progress has been enormous due to the appearance of numerous online sales portals that have emerged and therefore due to the need for agents that are part of said market to adapt their rates to said portals, price parity. and to maintain the stock of rooms or services provided on all portals and on its own website through bed banks, ttoo, agencies or sales to end customers: generating various commissions and conditions depending on each of them.
This means that PMS emerged years ago, and later concepts such as channel managers and technological advances that today it is impossible to be competitive in the market without these tools.
Continued ...
Photo: Strava Blog
