If something caught our attention during our visit to Eurobike 2017, it was the boom that these bicycles are experiencing, which are already transforming the market.
E-bikes have revolutionized the cycling sector to such an extent that industry experts speak of a massive invasion in the market. In Holland alone we find around 100 brands competing for a market of approximately 300.000 units, only in the country of tulips.
Behind these emerging brands, There are great investors and a new way of doing business that is revolutionizing the cycling sector…smells of change… because while the majority of manufacturers are still debating the best business model to follow for sales on line and traditional sales through their commercial network, coexist and thus avoid existing conflicts as well as improve the customer experience, other brands take advantage and go further...
Business groups such as put, that have acquired brands as powerful as Cervelo, Santa Cruz, Focus, Raleigh, Univega, BBB Cycling, continue to incorporate attractive brands to become business giants in Europe.
Other companies, such as those in the snow sector, which in the face of the climate change that we are currently suffering, have seen in the cycling sector an opportunity to continue with their businesses by acquiring brands such as Time y Felt in the case of Rossignol Group or the specialization of brands that come from the same sector, as in the case of the Swedish company POC.We have also been surprised to see how several companies belonging to the automotive sector are taking advantage of the potential of the bicycle to expand their market with stands such as the one at Pirelli and your road tires or the stand Ferrari and Bianchi presenting its new product, Ferrari SF01.
Regarding cycling, we attended the 16th edition of the conferences Travel Talk, in which the absolute protagonist was once again the e-bike. Much has been said about the importance of the adequacy of accommodation, the technical and psychological training of e-bike guides, the signaling our territories to offer safety to the cyclist. In short, the integration of all agents in the development of trails that respect the environment and achieve the enjoyment of all levels of users that the e-bike reaches.
Furthermore, as is well known among RIDERS foreign Mallorca It was mentioned as the mecca of road cycling although we were surprised that other destinations that are not so developed currently but yes... they are in Spain will also begin to be mentioned. Slight mentions of a product that has made a big splash in the USA and is beginning to be seen in central Europe, the gravel of which we have seen an extensive collection in brands such as Scott, but experts do not comment on the success in the European market in the short term. Relevant firms that fell from the Eurobike 2017 as Giant, Cannondale and Inverse They join the list of important brands in the sector that have stopped showing their products at this fair with a debatable nature. national, more than international. Motivated by this flight of large international brands, the organization of the euro Bike has decided to move its dates, as we reported in our Previous post, as of July 2018, although the numbers of attendees, 42590, have not shown a decrease compared to 2016, 42720.
and finished euro Bike, we welcome Unibike in a few days!
Mar Sanchez, Commercial Subdirectorate Bikefriendly Group S.L.
