Today, Tuesday, July 17 at 12.00:XNUMX p.m., Bikefriendly Consulting carries out the Launch day of the Territorial Diagnosis of the Jacetania and Alto Gállego Regions in the cycling field.
A project framed within the collaboration agreement signed by the Jaca City Council, the Sabiñánigo City Council, the Jacetania Region and the Alto Gállego Region. A joint effort to create a single territory where cycle tourism is the means to complement the current active tourism offer, attracting a new tourist profile, deseasonalizing winter activity and increasing the number of visitors.
The main objective is to identify and value all the cycling tourism assets and potential of both regions and municipalities of Jaca and Sabiñánigo, in order to complement the current active tourism offer of the territory, attracting new tourist profiles, deseasonalizing the activity. winter tourism and increasing the number of visitors, through a quality cycle tourism proposal, as well as socially, economically and environmentally sustainable.
At Bikefriendly, we believe that It is essential to understand the different aspects within the framework of action presented as: the current offer of cycle tourism products, the current demand of both regions and municipalities as tourist destinations, the identification of the main cycle tourism issuing markets that have the Pyrenees as their destination, the profile of the cycle tourism visitor, the specialized promotion channels. and existing marketing channels.
Once the Territorial Diagnosis has been carried out, The territory will have a clear photograph of the current situation and cycle tourism potential, as well as a preliminary proposal of the cycle tourism product model to be offered.. Based on the results obtained, a cycle tourism product model will be proposed according to the strengths, opportunities and potential of the Regions of La Jacetania and Alto Gállego in this tourism field.
A project that will be worked on during the summer and autumn months, where the Generation of a Quality Product and training of tourism agents will be one of the fundamental pillars of the work to be carried out.
A starting point that will allow both Regions to be prepared to define and deploy an adequate Specialization Strategy in the Cycle Tourism Field, positioning itself in the market as a highly attractive destination for cyclists.
