KIROLA 4.0 It has been a fundamental meeting point for the promotion of startups in the Sports Industry, users, Administrations, companies, and everything that surrounds sport 4.0.
This is an initiative that integrates innovation, new technologies, entrepreneurship, investors, companies and everything necessary to make the digital transformation in sport more visible. Last Tuesday, December 11, it was celebrated a digital meeting where we were able to hear opinions, suggestions, experiences from several speakers, StarUps, hundreds of participants and some of the most important companies in the sports industry.
As an appetizer, we were able to have a discussion table in which various athletes participated, some of them Olympians, such as Alex Mumbrú, a basketball player with numerous international appearances, and current coach of Bilbao Basket in the LEB Oro league.
What does the digital transformation of sport look like from the public administration?
- In this digital meeting, the General Deputy of Bizkaia, Unai Rementería had an impact on the importance of sharing knowledge so that future generations have the most appropriate digital media for sports management.
- For its part, the mayor of Barakaldo, Amaia del Campo, He assured that in the municipality of Barakaldo they are betting on the promotion of new business and entrepreneurship models, with an innovative industry that manages the latest technological advances.
- Along the same line of opinion was Aitor Urzelai, director of Entrepreneurship and Innovation of the Basque Government.
- El general director of innovation and promotion of the Madrid City Council, Juan Manuel Garrido, presented the innovation and entrepreneurship ecosystem implemented in the capital of Spain. He left us a phrase with which to reflect: “The “secret” of part of his success has been “letting himself do”
- In the General Council of Bizcaia, the challenge is the integration of new technologies so that citizens have the necessary tools to practice sports.
The testimony of the companies
There was a great desire to know their different points of view. They are the great engines of the digital transformation of sport, and their testimony - of which here we simply collect a headline - serves as a photograph of a world in full transition.
- En Runnea, Online platform with running training plans, personalized to the user, aspires to be a true reference for the practice of outdoor sports.
- Iñigo Sobradillo Onean He asked: Can you imagine a surfboard with a motor?
- En 3DLAN They emphasize the importance of stimulating innovation, promoting the sports industry.
- Biodtek He presented us with his biosensors that serve to anticipate possible risks in sport, based on physiological parameters.
- KIROL DNA It tries to combine science with health and sports practice, based on molecular analyses.
- En Emen4sport They have the objective of enhancing the skills of each athlete, improving their performance.
- En Immersia Interactive virtual environments are created for the processing of data derived from sports.
- Mention must also be made of INYBI and its instrumental inhibitory system of the suboccipital muscles.
- Asalko addresses the issue of adapting a wooden frame for bicycles and digitizing the personalized design, according to the biomechanical data of each client.
- En Karma technologies They are working on an emergency identification system.
- Single quiver is an online recommendation platform for surf products.
- En wats They are sure that sport can be managed avoiding all signs of violence.
- Jon Fernandez, from Orbea, pointed out that The key is to combine user experience with sports industry strategy. It is, therefore, the user who directs the commercial approach that the sports brand will have.
- En Decathlon told us that their The goal is to make sport accessible to a greater number of people; for it, digital transformation has been changing the relationship between brands and their customers. A human transformation must follow digital changes, all framed in a culture of permanent innovation. The challenges that accompany this digital transformation involve such important aspects as customer valuation, stock reduction in physical stores, the effective coexistence of physical and digital commerce, online payment methods, the so-called e-ticket, and even the environmental impact of all these advances.
- In a similar vein to the above, from Basque Team They also affect the importance of the user experience and the digital processing of the data obtained, to improve training, control processes and recovery of the athlete. As a conclusion to the summary of this technological meeting, we can mention the presentation of the Basque Team and the topic of technological Dopping, is it possible to put doors on the field?
- We also have testimony from such representative clubs as Atheletic de Bilbao and their use of Big Data in sports, and from other public administrations such as the Provincial Council of Bizkaia or the Ermua City Council, which presented an active aging project with the slogan “less pill and more shoe”.
