The director of Bikefriendly Tours, Luis Poch, and the director of the Bikefriendly Quality Seal, Carlos Avellana, will offer a presentation on cycle tourism as a growth opportunity for hotel establishments.
The Weare Chamartín hotel in Madrid hosts the IV National Meeting of Hotel Directors and Tourism ManagersOrganized by the Spanish Association of Hotel Directors (AEDH)The next 23 February, a unique opportunity for managers, executives and professionals in Hospitality and Tourism, as they will be able to learn about the latest trends and developments in the sector from those who set and apply them.
In this important framework, the participation of Bikefriendly Group will take place, through the presentation 'Cycle tourism, a growing opportunity', scheduled for 17,20:XNUMX p.m. and given jointly by Luis Poch, director of Bikefriendly Tours, and Carlos Avellana, director of the Bikefriendly Quality Seal.
A good opportunity, without a doubt, for professionals linked to hospitality and tourism to know first-hand the value of specialization in a sector, that of cycle tourism, in continuous growth and which in our country enjoys ideal conditions for its integral development.
Cycling has become the most practiced sport in Spain according to the sporting habits survey carried out by the Ministry of Education, Culture and Sports. Thus, 38,7% of Spaniards who practiced sports in 2015 did so by bicycle. And when it comes to traveling and enjoying their vacations or weekends, the cyclist does not leave his bicycle at home. Quite the opposite. More and more people are traveling with their mounts in tow, whether to take stage routes, discover the surroundings of the place where they are staying by pedal stroke or participate in sporting events.
En este sentido, Establishments adhering to the Bikefriendly Quality Seal already benefit from the main advantages of cycle tourism, such as deseasonalization, improving its occupancy ratios in the low season thanks to the cyclist customer, who travels throughout the year. Likewise, as a Travel Agency, the tourist packages of Bikefriendly Tours They can be enjoyed throughout a good part of the year, contributing to the economic revitalization of many territories and companies that, traditionally, concentrated their tourist activity in the summer months.
The IV edition of #AEDHMeeting, the most important in the sector, will also focus on two key topics for the present and future of the profession: Gastronomy and Technology. During the day, aspects such as national hotel and tourism management will be addressed through different presentations and talks, among which those related to food legislation, oenology, kosher gastronomy, health and food stand out, as well as topics of technology, equipment, travel agencies, security and video surveillance, energy or wifi.
