Despite the controversy it has generated in recent years, both because of the dates and the location, no one doubts that euro Bike continue being the great event of the international cycling sector
With figures of 42.720 professional visitors, 1350 stands from 48 countries and 1766 journalists from 41 different countries (Source: Eurobike 2016), Eurobike awaits professionals from August 30 to September 01, also including a Demo Day for the final consumer, on Saturday, August 02, for the last time.
The pressure exerted by manufacturers has forced the organization to advance the date of the fair next year, to early July 2018, and limit it to professionals only. This is a date more in line with the product life cycle, because all brands in the sector present their new products to their distributors at the beginning of the summer season.
What the organization has not contemplated to date is a change of venue, despite the limited hotel offering in the area. Eurobike will continue to bring together the sector in the beautiful German town of Friedrichshafen, on the shore of Lake Constance, adjacent to countries that are so attractive for the use of E-bikes, such as Switzerland and Austria.
And we cannot forget that the trends in the cycling sector influence very closely The trends in the cycle tourism sector and E-bikes are the segment that has experienced the most growth in imports in recent months in Europe., a 60% growth in the 250 W-25 km/hour models compared to 2015 data (Source: Eurostat).
Proof of this is the content of the numerous talks that make up Eurobike Travel Talk offered by the gurus of both sectors and to which Bikefriendly by Serhs, will attend as part of its international strategy plan for the development of Corporate Events & Tours, both for manufacturers and distributors in the cycling sector and for companies that want to promote this healthy lifestyle among their human resources as a new company philosophy. Like any industry, the cycling sector is developed through R&D departments. D, technology, influencers, bloggers and although not all the big brands are present at Eurobike, Every two-wheeled professional wants to meet at this great event, whether to see the competition's news, to look for synergies and do business, to get inspired or to simply say hello to old friends. and talk about what lies ahead for the cycling sector, the future...
What will be the trending topics de Eurobike2017? Upon our return, we will tell you! Encore Bald! (See you soon)
Mar Sanchez, Commercial Subdirectorate Bikefriendly Group S.L.
