The municipality of Consell, in Mallorca, hosted the first weekend of October the first edition of Mallorca Cycling Festival. A family-oriented fair aimed at promoting all the options available on the island to enjoy the cycling. The festival served to forge alliances between professionals and amateurs and the presence of Bikefriendly at the Mallorca Cycling Festival allowed to disseminate information about the hotels in the network among those close to 15.000 attendees.
Bikefriendly Group, as a leading company in the cycle tourism sector in Spain, served as event sponsor and became a primary ally for the cycling club Bava Cycling Club, festival organizer.
Event Sponsor
During the previous months, we worked closely with them to attract the attention of the specialized media in cycling. Our work helped increase the impact of the Mallorca Cycling Festival at the media level.
Furthermore, during the weekend of the fair we were there spreading the word among the 15.000 people attending the advantages of choosing a Bike-friendly accommodation. Especially when planning your bike trips.
The Mallorca Cycling Festival was also an opportunity to inform the establishments on the island of the different possibilities offered by the Bikefriendly quality seal. Options adapted to the needs of each case to move towards specialization in cycle tourism.
Below, you can see the video summary of the event, made by BikeZona.
You can also read more about the great party that the Mallorca Cycling Festival became in these reports published by some of the attending media:
- Great success of the first edition of the Mallorca Cycling Festival – BikeZona
- Chronicle of everything that happened at the Mallorca Cycling Festival – Cycling Channel
- Some 15.000 people parade through Consell to enjoy the Mallorca Cycling Festival – Mallorca Diario
