An innovative line of cycle tours, marketed by Serhs and operated by Bikefriendly Tours, is committed to quality and specialization
About us Bikefriendly ToursBelonging to Bikefriendly Business Group, and Serhs Tourism & Hotels, leading agency in the field of incoming tourism that acts with great focus on tour operations and B2B distribution, sign a collaboration agreement in the commercial development of the new brand Bikefriendly by Serhs, which will offer international cycle tours in Spain.
The bicycle is booming. In addition to being an increasingly used urban mobility option, cycle tourism has a growing number of followers. An economical, healthy formula that, in the International Year of Sustainable Tourism, stands as the best way to respect the environment while traveling. Thus, Bikefriendly Tours, the leading company specialized in bicycle tourism in Spain, launches Bikefriendly by Serhs, the new cycling travel brand which was presented today at the Premier Gran Hotel Reymar 4*, in Tossa de Mar, Girona.
At the event, which included the participation of General Director of Serhs Tourism & Hotels, Josep María Bagudà; the CMO Bikefriendly Group Partner, Luis Poch; the General Director of Bikefriendly Tours, Olga Villacampa; and the Product Director Bikefriendly Tours, José Ramón Callén, the details of this have been released innovative travel line cycle tourists, marketed by Serhs and operated by Bikefriendly Tours, which are committed to the quality and specialization of services designed for the national and international cyclist.This collaboration agreement allows the creation of a large cycle tourism and sports cycling center in Spain, when providing service to this new type of client, where SERHS will be in charge of all marketing in the European, Russian and Spanish market and Bikefriendly, for its part, in its operations when it comes to offering specialized services around the cycling world.
From Bikefriendly, cycle tourism products will be generated and complementary services will be offered based on the quality criteria that provide brand value to the new travel line. Bikefriendly by Serhs.
Some trips, very oriented to the international market, that They bet on quality and specialization offered by the tourist accommodation and complementary services to hire, such as rental of high-end bicycles, guide services, transfer between accommodations or biomechanical study during the trip. Within the framework of this collaboration agreement, and with the main objective of taking maximum care of the quality of service offered to the end customer, a new category of specialization within the Quality Seal called Bikefriendly by Serhs. All hotels that wish to become part of this new line of travel must meet a series of requirements, among which the figure of the Bikefriendly Ambassador In each hotel it will be its maximum differentiation. website creation www.bikefriendlybyserhs.com specialized in tourist packages for cyclists in the national territory is the starting point of this interesting union, which during these first three years will work towards the generation of quality cycling products throughout the national territory, with the aim that the end customer can come to Spain to pedal during all the months of the year.
