This year the 30 Days on a Bike campaign will coincide with the return to school and work centers. The perfect time to promote new mobility habits.
If you are a local corporation, a probici group or a collective, you can now register your city in the 30 Days by Bike 2020 campaign that will take place throughout the month of September.
What is?
La 30 Days by Bike campaign is the annual program of promotion of bicycle use which has been developing at the national level since 2013.
The proposal made by the organization is simple: “pedal to any part of your city, every day, whatever distance and whatever time, during 30 days of the month and share your adventures online.”
Generally the campaign takes place in the month of April but, this year, due to the coronavirus confinement, it will be held during the month of September, coinciding with the return to school and work centers so it is an ideal opportunity to start new mobility habits.
Objectives
“Basically the aim is to engage the greatest number of participants to that they use the bicycle for 30 days in a row and thus acquire the habit of daily use of the bicycle and at the same time generate a large flow of information about the benefits of personal mobility by bicycle,” they explain from 30 Días en Bici.
Modular
This year 2020, although the calendar, structure and content of 30 Days by Bike are maintained and the campaign is distributed, as we are accustomed to, in three waves.
- From July 1 to 15 - Pre-campaign for The Commitment in August
- From August 1 to 31 - Commitment: street actions to encourage participation in September such as group signing, bike rides and hangouts, dissemination and encouragement of participation.
- From September 1 to 30 – 30 Days by Bike: This time, the most festive bike days of the year coincide with the return to work and the return to school, so it is a perfect opportunity to invite people to start new mobility habits in their daily lives.
What is commitment?
‘The 30 Days on a Bike Commitment’ is “the hook flag” for loyal participants and new users for the implementation of Wave 2.
Do you want to participate in #30daysbici? Too easy. Search your city in the Cities list, search Commitment y fill the form. If your city is not among the cities that have joined the Campaign, sign here The Commitment.
What are you committing to? To use the bicycle every day, during the month that 30 Days on a Bike lasts, and to share your outings, no matter how small, through social networks.
City registration deadline
The 30 Days by Bike organization announces that they are already receiving membership requests from many new cities that want to boost their bicycle modal share and change mobility habits.
The deadline will remain open until August 15 for probici groups, local corporations and other groups to register their city in the campaign by writing to 30debglocalgmail.com.
