Last Saturday, December 16, Bikefriendly Consulting developed a work day at the Serpis Hostel (L'Orxa, Alicante), within the framework of the Mancomunitat de L'Alcoià i el Comtat, Bikefriendly Territory project, which concluded with a route in bike through the magnificent natural environment of the area.
Next Saturday, December 16, a Technical Conference will be held on the main cycling tourism assets and potential of the Mancomunitat of L'Alcoià i el Comtat (Alicante), followed by a guided electric bicycle tour and networking aimed at the tourist fabric of the territory.
If we have been able to verify something throughout this hectic month of November at Bikefriendly Group, it is that the bicycle is not a passing fad, as some sectors try to make us believe. The bicycle has returned – it never really left – to remain one of the most dynamic instruments of today's society.
More bikes, more health and a higher quality of life for everyone. Cities around the world must work under this premise. Reflect, share and carry out new or revised urban development models that encourage the use of bicycles.
Bikefriendly Consulting has been working for months with the Sant Boi de Llobregat City Council on the development of its own Urban Bike Strategy, a tool that will contribute decisively to the new healthier and more sustainable city model. A strategy that has begun to take shape in the recent European Mobility Week.
The fourth edition of Unibike arrived at the IFEMA Madrid fairgrounds, from September 21 to 24, with the aim of evolving towards a more active fair model - according to its own organizers - with a greater range of content and promoting product testing . And we can say that this has been fulfilled... halfway. We analyze the reasons.
One of the most notable collaborations of Bikefriendly Consulting, the consulting division specialized in cycle tourism, sustainable mobility and innovation belonging to the Bikefriendly Group, is Ciclamadrid, a tourism product aimed at positioning the Community of Madrid as a cycle tourism destination in optimal competitive conditions.
E-bikes have revolutionized the cycling sector to such an extent that industry experts speak of a massive invasion of the market. In Holland alone we find around 100 brands competing for a market of approximately 300.000 units, only in the country of tulips.
Despite the controversy it has caused in recent years, both due to the dates and the location, no one doubts that Eurobike continues to be the great event in the international cycling sector. There we will be hand in hand with Bikefriendly by Serhs, as part of its international development strategy for Corporate Events & Tours.
The Sant Boi de Llobregat City Council has developed, in collaboration with Bikefriendly Consulting, its Urban Bicycle Strategy, which was created with the aim of contributing to the sustainable development of the city, turning Sant Boi into a 'bike-friendly' town. and making this vehicle an essential element in your daily life.
We are facing a global environmental crisis and forecasts estimate that by 2050, close to 70% of the world's population will live in urban environments. It is more necessary than ever to transform the current and outdated model of a city focused on satisfying the needs of the car to that of a city designed by and for people, with the bike as a priority means of urban transport.
With its sights set on the next season, Bikefriendly Group is already preparing the new features with which it plans to consolidate its leadership in terms of cycle tourism in Spain, which it will announce at the main fairs in the sector. The International Bicycle Fair (UNIBIKE), the Valladolid International Inland Tourism Fair (INTUR) and the Madrid International Tourism Fair (FITUR) are the chosen showcases.
Cafes, bars, restaurants, bicycle shops... and many other types of companies are joining the unstoppable bicycle movement. Joining our Bikefriendly network will provide you with visibility to cyclists and a communication channel with a specific customer profile: people who ride bicycles.
Last Tuesday, June 27, the main agents involved in the Ciclamadrid project met at the Santoña Palace in the capital, from members of the Tourism Department of the Community of Madrid, its main promoter, to some of the city councils and companies. related to this cycle tourism development plan, without forgetting Bikefriendly Consulting.
This innovative forum for debate and reflection, organized by Bikefriendly Consulting, in collaboration with the Provincial Tourism Board of Huesca and the Jaca City Council, and held at the Congress Palace of this city on June 28 and 29, has brought together some of the best experts in the national field of innovation applied to policies to improve the quality of life of citizens.
The first edition of the 'Q-Life Laboratory' is approaching, which will take place on June 28 and 29 in Jaca (Huesca). The objective of each work session is to create and strengthen a permanent space for reflection on current policies and co-creation of future policies aimed at improving the quality of life of citizens through actions related to the 'health' dimension, from the point of view of local administrations.
The Monfragüe Biosphere Reserve and the Provincial Council of Cáceres have signed a collaboration agreement with Bikefriendly Consulting to develop the strategy to promote cycle tourism in this natural space, the most important in Extremadura, and whose final objective is to achieve its certification as ' Bikefriendly territory'. All of this, included within the Tourism Competitiveness Plan that the Provincial Council is developing in the province of Cáceres.
Seville is a good example of how sustainable urban mobility policies can achieve a more livable city, on a human scale. And the progressive implementation of the bicycle, both public and private, as a common means of transport to move through its streets, has had a lot to do with it. Let's analyze the reasons for success.
At Bikefriendly we are firm defenders of urban development and sustainable mobility policies associated, of course, with the daily use of the bicycle as a means of transport. And Zaragoza has become one of the best examples in recent years. Proof of this is the great event organized from April 27 to 30 around the bike.
Lorenzo Gallardo and David Botello, both riding (on a bike), riding both (on another bike), link the different points of interest in the capital's neighborhoods (monuments, parks, unique buildings...) by pedaling. Pure sustainable urban transportation that fits perfectly with the casual tone of the program, the presenters and the very diverse guests.
The strategy to achieve a global community of happy cyclists all year round is based on habit, on daily practice. During the 30 days of April you accept the commitment to use the bicycle, at least for a little while, and make friends around it. The participation of local groups and activists is essential. The promoter of this movement in Spain comes from Gijón and his name is Carlos Rodríguez.
The STARS Project promotes active travel to school, both by bike and on foot, in the nine participating European cities. In Madrid, there are already 35 educational centers that have joined this adventure of sustainable mobility supervised by the City Council by creating pedibuses and bicibuses.
It doesn't take a genius to realize that bicycles are a growing trend in the big cities of our country. Whether for simple fashion or posturing, for imitation (welcome...) of what has happened in the rest of Europe over the last few years, or as an efficient (and ecological) solution to mobility problems in the city, Urban cycling is a palpable reality.
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