The fourth edition of Unibike arrived at the IFEMA Madrid fairgrounds, from September 21 to 24, with the aim of evolving towards a more active fair model - according to its own organizers - with a greater range of content and promoting product testing . And we can say that this has been fulfilled... halfway. We analyze the reasons.
One of the most notable collaborations of Bikefriendly Consulting, the consulting division specialized in cycle tourism, sustainable mobility and innovation belonging to the Bikefriendly Group, is Ciclamadrid, a tourism product aimed at positioning the Community of Madrid as a cycle tourism destination in optimal competitive conditions.
Last Tuesday, June 27, the main agents involved in the Ciclamadrid project met at the Santoña Palace in the capital, from members of the Tourism Department of the Community of Madrid, its main promoter, to some of the city councils and companies. related to this cycle tourism development plan, without forgetting Bikefriendly Consulting.
With around 1.640 million euros in profits per year in Spain, and 44.000 in Europe, cycle tourism constitutes a great opportunity for sustainable economic development for territories seeking to enhance their tourism side, avoiding one of the sector's usual drawbacks, seasonality.
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