The new brand is looking for specialized local collaborators who are knowledgeable about their territory to continue growing and develop new trips in stages.
Two leading companies in the sector of cycle tourism in Spain and the format of the bike trips by stages They announced their merger this Tuesday. The brand Track Tour y Bikefriendly Group (owner of the travel agency specializing in trips for cyclists: Bikefriendly Tours) join together to operate the format of self-guided trips under the new joint brand TBikefriendly racks.
It is a strategic union in the cycle tourism sector with which its promoters seek to continue growing and, at the same time, attract new profiles of bicycle users towards the staged travel model.
In this alliance, the Bikefriendly group brings extensive experience as travel agency which has proven to be more than capable of managing large volumes of reserves. That is why it works year after year with some of the most powerful sporting events on the Peninsula (Quebrantahuesos, Mussaras, Titan Desert, Barcelona Marathon...).
Bikefriendly also provides the know-how of Bikefriendly Group, its consulting area that works side by side with public administrations throughout the country to promote cycle tourism in new territories and generate new tourism products for cyclists.
Finally, Bikefriendly also adds its experience in the accompaniment to the accommodation sector for its specialization in cycle tourism. With an extensive and consolidated network of Bikefriendly accommodations in Spain that belong to the group's Quality Seal, we are more than capable of advising any accommodation that wants to work with cyclists on the minimum services they need to ensure the satisfaction of their clients.
Tracks Tour, for its part, adds to this mix a powerful network of collaborators, designers and stage route managers that cover a considerable volume of provinces and more than 40 stage routes in the Peninsula and the Islands. In addition, it has a significant volume of satisfied customers.
In search of new alliances
Added to the union of these two recognized and well-positioned brands is the announcement, by their promoters, of Search for new alliances with new specialized local agents knowledgeable about their environment.
“At this time, the new brand Bikefriendly Tracks is immersed in the strategy of product creation for 2022 and expanding the network of collaborators - explains Rut Farrés, partner of Bikefriendly Group -. We are aware that the key to success lies in always surrounding ourselves with the best companies and local agents who know the territory and can carry out a highly valued work. on-site customer service, reception, support and advice on Route. For this reason, we are talking to specialized agents from all over the country.”
Tracks Bikefriendly trips will maintain the Tracks Tour brand line, whose experiences are characterized by being self-guided and staged bike trips that seek to show the cyclist the best of the territory while transmitting a series of common values: the effort, the love of adventure, respect for nature and the enhancement of the territory.
The new brand Bikefriendly Tracks He aims for his adventures to always be more than just a trip: "It's our way of showcasing the hidden treasures of the region and bringing cycling enthusiasts closer to the best cuisine, activities, and tourist attractions in each area," concludes the group's president.
