Bikefriendly lands in Mexico along with Sport and Expo, organizers of BIKE EXPO .
The leading Spanish cycling tourism company, with over 13 years of experience, begins its expansion into Latin America to create a large family of cyclists centered around hotels, trips and destinations.
Bikefriendly, the pioneering Spanish brand in cycling tourism, announces its arrival in Mexico in partnership with Sport and Expo , a Mexican company that organizes Bici Expo , the most relevant cycling expo in the sector and the most important in Latin America.
This strategic agreement represents a historic step for Bikefriendly , which after 13 years leading cycling tourism in Spain is expanding into Mexico with the aim of uniting the cycling community under the same philosophy: to promote the quality of services for those who travel on two wheels , with the goal of growing the relationship between the tourism industry and the cycling industry.
With this alliance, Bikefriendly It reinforces its commitment to cyclists through its three main lines of business:
- Bike-friendly accommodationsThe first seal created in Spain to certify hotels that are committed to cycle tourism, with more than 300 participating accommodationsThese establishments guarantee basic services such as bike storage, washing areas, workshops, and e-bike charging stations, and are now beginning to grow in Mexico to offer traveling cyclists the security of pedaling with all the comforts.
- Bikefriendly Tours – Cycling TripsBikefriendly is an agency specializing in unique experiences for all disciplines (road, MTB, gravel, national and international). These trips, designed by cyclists for cyclists, will now be more accessible to Latin American cycling enthusiasts. At the same time, Bikefriendly will promote Mexico as a leading destination for global cycle tourism.
- Bikefriendly Consulting – Bikefriendly TerritoriesA certification that helps public administrations and regions become cycling destinations. A model that has transformed territories in Spain and is now arriving in Mexico, a country with a A great cycling tradition and enormous potential to position itself internationally as a cycle tourism destination.
“This agreement is not just a business step; it’s the beginning of a large cycling family connecting Europe and Latin America. We want both group and independent cyclists to find a seal of trust in Bikefriendly: adapted hotels, quality trips, and territories designed for enjoying cycle tourism,” explain Rut Farrés, Luis Poch, and Carlos Avellana, founders of Bikefriendly.
A bridge between two cycling communities
Bikefriendly's arrival in Mexico represents a bridge between the two sides of the Atlantic. On the one hand, it opens the door for more Latin American cyclists to join Bikefriendly's international trips to destinations such as the Dolomites, Senegal, Andorra, Kenya, and Morocco, and especially to domestic destinations like Girona, Palencia, the Pyrenees, and Asturias. On the other hand, it offers European cyclists the opportunity to discover Mexico as a cycling tourism destination, with the assurance of staying in adapted hotels and cycling in certified areas.
The official launch of “Bikfriendly Mexico” has taken place in Bike Expo 2025 (October 16-19)
Bici Expo was the official launch venue for Bikefriendly Mexico , where cyclists, brands, and industry professionals learned firsthand about this partnership. It was an opportunity to showcase how combining European expertise with Mexican cycling tradition can create a new dynamic in how people travel, cycle, and enjoy bicycle tourism.
📌 About Bikefriendly
Founded in Spain in 2012, Bikefriendly is now a benchmark in cycling tourism thanks to its three lines of business: the Bikefriendly Seal for accommodations (with more than 300 hotels in Spain and Andorra), the travel agency Bikefriendly Tours (road trips, MTB, gravel and international experiences) and the consultancy Bikefriendly Consulting , which works with territories and public administrations to certify cycling destinations.
📌 About Sport and Expo / Bike Expo
Sport and Expo is the Mexican company that has organized Bici Expo for 15 consecutive years. This leading trade show in Latin America brings together more than 20 cyclists and enthusiasts, brands, and industry professionals each year, solidifying its position as an essential showcase for the bicycle industry. Furthermore, Sport and Expo boasts over 25 years of experience in the cycling industry, organizing, operating, marketing, and producing cycling events in Mexico and Latin America, fostering and uniting a large Mexican cycling community.
